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presenting "The overdeliver collection," exclusive access only for buyers of overdeliver : Over 50 years of direct response wisdom from marketing and copywriting legends, past and present
"Titans of Direct Response" ...LIVE!
Six (6) hours of presentations (delivered digitally), never before released to the general public--video from what Dan Kennedy called "The event of the decade."
Featuring Eric Betuel, Fred Catona, David Deutsch, Arthur Johnson, Brian Kurtz, Parris Lampropoulos, Ken McCarthy, Greg Renker, Joe Sugarman...all live on stage at the "Titans of Direct Response" event from 2014...timeless and eternal.
Brian Kurtz - The Four Pillars to Becoming Extraordinary
The Mount Rushmore of Copywriter's Roundtable - How to Sell Almost a Billion Dollars' Worth of Product $39 at a Time
Joe Sugarman - Up Close and Personal with Joe Sugarman
Greg Renker/Jay Sung - If You Think Guthy-Renker is Just About Infomercials, Think Again
Fred Catona - Radio-Active-Marketing: The Secret Weapon in Direct Response Media
Ken McCarthy - My First 140 Years of Internet Advertising
The Lost Chapters of "Overdeliver"
A unique and original PDF compilation of additional, new material written by Brian Kurtz since
Overdeliver went to press.
"The Overdeliver Copywriter's Tool Kit"
A PDF swipe file for the ages, over 400 pages, covering over a century of direct response promotions from the early 1900's to the present day.
All of this is courtesy of direct response historian Jason Hart, chief archivist and curator of possibly the largest collection of advertising and marketing materials available online.
This “tool kit” is comprised of some of the most successful direct response promotions ever written.
The unique collection includes the work of legendary “Overdeliver copywriters” many of whom are profiled in the pages of the book: Gary Halbert, Bill Bonner, Gary Bencivenga, David Deutsch, Claude Hopkins, Gene Schwartz, Mel Martin, Martin Conroy (yes, the “two men” package) and even Dick Benson’s favorite, Hank Burnett’s classic “Admiral Byrd letter”…and much more.
Dan Kennedy's "Million Dollar Swipe File"
At the landmark “Titans of Direct Response” event in 2014, Titan speaker and marketing icon Dan
Kennedy prepared a 270 page book of some of his most successful work ever, only for attendees of the
In support of Overdeliver, a book he has endorsed highly, Dan agreed to gift buyers this one-of-a-kind
collection, in one complete PDF, what Dan called his Million Dollar Resource and Sample Book…this
might be your only opportunity ever to get your hands on this volume (which is another swipe file for
Breakthrough Advertising: The Lost Interviews
After the “Renaissance Man” of copywriting and marketing Gene Schwartz passed away, 14 of the most prolific direct response practitioners got together for a series of interviews, talking about the most important book ever written on copywriting, marketing and human behavior (Breakthrough Advertising)…and how it influenced their work and their careers…and everyone they touched.
This was originally a 5 disc set that sold for hundreds of dollars (and it is here for you now in a digital format), with copywriter Bob Bly interviewing greats such as Jay Abraham, Ken McCarthy, Martin Edelston, Yanik Silver, Parris Lampropoulos, Denny Hatch, Harlan Kilstein and others. PLUS there is a video of Gene Schwartz presenting “live” on his writing methodology and why he is such a creative genius—Breakthrough Advertising in his own words.
Gene Schwartz Presenting Live
Please enjoy these rare stories and lessons from the marketers closest to Gene Schwartz. Listen in for Gene's unique approach to partnering with clients to build each other's businesses to staggering new heights of profitability, success and so much more.